Dec 11, 2023
On today's episode of The Screenagers Podcast, Dr. Delaney Ruston dives into the world of teens, vaping, and the cunning tactics e-cigarette companies use on social media. We'll uncover the health hazards of vaping, examine how influencers glamorize it, and we will expose deceptive marketing strategies. Joining me are Dr. Pam Ling and Rob Jackler, featured in my latest film, Screenagers Under The Influence: Addressing Vaping, Drugs, and Alcohol in the Digital Age. They shed light on vaping's dangers and the industry's slick ploys to lure in young people. I also discuss how to empower our youth to see through these manipulations and protect themselves from the vaping industry's grasp.
Research References
Young adult
responses to COVID-19 themed tobacco and nicotine product marketing
on social media (British Medical
Journal).
#ecig: How Social Media is Changing the Ad Game (Johnson & Wales University)
Effects of Social Media on Adolescents’ Willingness and Intention to Use E-Cigarettes: An Experimental Investigation (Nicotine and Tobacco Research)
New Approach to Decrease Smoking Among Young Adult Bar Patrons (Tobacco Induced Diseases)
Time Code
00:04 Introduction to the Podcast
00:10 Understanding the Vaping Industry and Its Influence on Teens
00:36 The Role of Social Media in Promoting Vaping
01:55 The Misconceptions about Vaping and E-cigarettes
03:22 The Dangers of Vaping and E-cigarette Chemicals
06:09 The Deceptive Marketing Strategies of Vaping Companies
07:47 The Impact of Influencer Marketing on Vaping
11:50 Activism and Its Role in Combating Vaping
14:57 The Role of FDA and Regulatory Loopholes
19:54 Conclusion and Final Thoughts